According to popular Alexa Ranking system LankaEnews.com is the most popular Sri Lankan origin web site in Sri Lanka. The tragedy is that these crooks at LankaEnews have achieved this by using a very dirty trick. LankaEnews web site uses auto refresh feature for their advantage. LankaEnews has strategically set the following meta tag in their pages.
meta content="300" http-equiv="refresh"
This means that pages in LankaEnews get auto refresh in every 300 s intervals. Each page refresh is considered to be a new page view by most of the popular web monitoring and ranking systems.
Fooling the Page ranking systems and users
If you visit www.lankaenews.com and attended to some other work without closing the browser, the page get refresh in every 5 minutes without any purpose. For one hour it will be 12 unnecessary page refreshes. It will be count as 12 page visits to lankaenews.com by the on line page ranking systems. More importantly lankaEnews site has fooled you for their advantage. It is your connection that will be costing all these unintended page refreshes. Each page refresh will add into your monthly internet bill!
Fooling AdSense and other advertising services
Auto refreshes feature increase advertising revenue of lankaEnews by fooling popular on line advertising firms like Google AdSence as well. These on line advertising services pay for advertisements by page impression. All these page refreshments are adding extra dollars for LankaEnews!
Violation of ethics of Internet services
We all know LankaEnews is very vociferous in corruption and waste of public money. But those who shed crocodile tears are fooling their news readers themselves violating ethics of online journalism. We all know that internet is great resource of knowledge. Online community expects ethical usage of internet for sustainability.
This kind of unnecessary and unethical page refreshes add into increased internet traffic resulting poor service for all the internet users. That is why auto refresh feature is highly discouraged by on line community branding it as a dirty tactics of increasing traffic ranking.
Even top world news providers like AFP and Reuters or Sri Lankan leaders in online news publishing like Ada Derana and Daily Mirror do not use this strategy because it is branded as a dirty trick and internet resource wastage. On the other hand, LankaEnews is not a breaking news publishing site like Ada Derana or Daily Mirror. They only promote gossips and political aspirations of INGO backed politicians on their site. LankaEnews site get updated only once or few times per day.
This clearly shows the irrelevant of use of dirty trick of auto page refresh at LankaEnews.com. However, these shameless creatures at LankaEnews do not obligate to ethics in the hunger of money and achieving vicious political motives.
Vigorous Marketing based on false data
While LankaEnews obtain higher ranking by way of dirty tricks, they further market their site showing the false rankings obtained by way of tricks. The people who check traffic rankings to check popularity of the sites are mislead and they tend to believe in content of these sites for mere popularity. Some others tend to sponsor advertisements on LankaEnews fooled by bogus traffic rankings show off by them. Advertisers expect high yield for their advertisements. In reality they are fooled for bulk of useless auto page refreshes.
Reality
We all know that use of dirty tricks is integral part of capitalist system. INGO’s play key role in promoting capitalism by destabilizing national governments and national political leadership. LankaEnews is governed and funded by INGO’s and their political agents. Fooling common people is also a key factor in exploitation under capitalism. The Bogus marketing strategy of LankaEnews reveals this reality.
Related Posts:
- The reality behind ‘News’ of Vikalpa media (12 Dec 2009)
- Wickramasinghe’s ancestral media supremacy is challenged (6 Dec 2009)
- Defence.lk defeat Tamilnet in popularity (12 May 2008)
References:
- Top 100 sites in Sri Lanka by Alexa Ranking

9 comments:
Lanka-e-News dirty tricks include cheating the payments of journalists and other staff payments. They have fooled some ex-JVP cadres to work for them without payments. The ex-journalists of Lanka-e-News can prove this.
I don't know about the point on non-payment and cheating their journalists, but I don't see the refreshing feature as a cheat as such.
It is a news website and well if you are in it for one hour, you will be refreshing it more than 12 times per hour (are you telling me that some one looks at just a single article for more than an hour?). Besides, lankaenews.com has that refresh tag only on their frontpage, which contains a syndication of all the news.
Being a news website, I think they can justify themselves that they provide the latest news by refreshing the page. (Why on earth would you be looking at the frontpage for more than 1 hour?)
Btw, what's your take on cricinfo with regards to refreshing content every minute?
True,,, non of the professional news publishers use this kind of dirty tricks... because you can fool some people for some time,,, but not all the time. !
We all know lankaEnews is back licking proxy of INGO's,,, they will lick untill they get funded by INGO's and get vanished after some time,, just like vikalpa prints like 'Ukthiya', 'Ravaya' etc..
All news sites does , including cnn but refresh site may wary.
i live out side , i visit len , dm . adaderana of sl more often than any other sl sites.
Atleast Lanka-E-News is the site which is not sucking up to the govt and revealing the non democratic dark side of what's going on in SL right now!!
What a misleading Article....!
I have few questions regarding this.
* http://www.cricinfo.com refresh its scorecard pages (nearly once a min)more than lankaenews does.Normally viewers are keep looking at this page more than hours.If this is true sites such as cricinfor would be the top at alexa rating.But it is Not.
*Do you belive that hi-tech Alexa can be fooled by this kind of simple tric?
Dear Annon @ 22 May,
Crick info site update head lines very frequently with match staus updates. Therefore it has genuine reason to refresh main page at intervels. But LankaEnews does not publish more than one or two articles a day (Some time they do not publish any new articles for few days). So whats the genuine reason for lankaeNews to refresh its page in every 10 min????
Increase page impression for ranks and by fooling the readers and utilizing his bandwidth. Every unnecessary page refresh account for power consumption in hundreds of computers around the world. !!!
- Kapila
in other words the Lankaenews is capable of fooling any hi tech rating organisation. Can we believe this. I am sure Alexa knows and they will do the needful.
It doesn't matter for the majority of the LEN viewers except for the few who are laundering dirty under wears of the corrupted culprits. Long Live LANKA E NEWS!!
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