Dialog's initial marketing plan was to market Dialog through celebrities and sport stars. Dialog knew that their tariff rates are quite high compared to other mobile providers. Still they managed to fool consumers through their vigorous advertisement campaigns.
Dialog Advertisement 1:
Dialog Advertisement 2:
When Mahinda Chinthana won the political power of the country. The lumpant society lost their political supremacy and the common people got the political and cultural freedom back. However companies like Dialog was reluctant to fully shed their foreign cultural and social blankets. They try to adapt to some extend by advertisements like follows.
Dialog Advertisement 3:
However, they have chosen the old 'sookiri batilla' type marketing agents. So they failed.
When Dialog is completely rejected they try to get the confidence of consumer back by row campaigns like contributing to Ranawiru Fund and also directly using the winning of fight against terrorism in their advertisements. But they were artificial and oridenery people have already enlightened of their past mistakes.
This is new independence Sri Lanka. We have won back our political freedom. Now we are gradually gaining our cultural and social freedom. The culture of lumpent comprodor society is no longer endorsed by common people of this country. Therefore companies like Dialog that was reluctant to accept this cultural changes in new Sri Lanka is gradually swept away from business.
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