Defence.lk defeat Tamilnet in popularity

12 May 2008

The winning or loosing of a war is not solely determined by the gun power of the battlefield. It is moral support for person behind those weapons that matters most. It is not only those individuals in the battlefield, but the will power and aspiration of the whole nation that build up the necessary momentum to defeat the enemy. When Mahinda Rajapaksa government was elected by the common people of the country, the arm forces of the Sri Lankan government had been fighting against LTTE terrorism for over two decades. It is the same security forces that has fully cleared and restored democracy in entire Eastern province and they are now tirelessly marching towards the den of terrorist leader Prabakaran in all fronts.

It is military and more importantly political leadership that has made the difference. For the first time, the government set clear vision in importance of defeating terrorism by all means. Importantly, the government never let down the security forces. There were neither political bribing for Ealam policies nor give into military pressure in the form of bomb blasting targeting civilians and politicians. The civilians showed the same determination and their only request after each and every massacre by LTTE is to crush terrorism at the earliest possible time. Therefore, the soldiers in the battlefield have the confidence that their effort is not going to be jeopardized or undermined by the politicians in Colombo.

Media plays crucial role in all aspects of the war. It plays a essential role not only in getting the support and collaboration of the common people, but winning the support of the international community as well. When this government came to power, it was only Tamilnet that has been dominated in spreading war related news in the net. Most of the leading world media networks were referring to the news published by Tamilnet because government did not have an effective mechanism broadcast the truth. On the other hand, despite the brutality of acts of LTTE terrorists, Tamilnet site had managed to create a professional impression in presenting their version of news thereby whitewashing all the blood in tiger’s hand.

The government’s reply to Tamilnet was the introduction of new Defence.lk site. While Tamilnet has been operated for decades, Defence.lk has only about two years of life in the web. Defence.lk site started in the flavor of just another boring government web site. But quickly it learned and adapted to become the leading news provider in the fight against LTTE exposing true nature of LTTE terrorists.When troops are nearing the LTTE tiger den in Kilinocchi, the Defence.lk site has now silently overtaken the popularity over the Tamilnet site. Alexa web ranking is the most popular public web ranking system in the net. It remotely collects web usage data from the Internet users to analyse the daily traffic of the poular web sites. According to Alexa web ranking, now Defence.lk has crossed the popularity and user reach over Tamilnet.

It is only a small percentage of Sri Lankans that have access to internet. Therefore, this clearly indicates that now international community trust defence.lk site for security related news in Sri Lanka. LTTE can no longer target civilians in mass murdering and fool the international community by spreading wrong information using their news network. This victory in media campaigning is as important as capturing Thoppigala and Madu. So all the people who support the fight against terrorism should celebrate this victory and commend the media front of the defense ministry.

Ref:
http://www.alexa.com

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